It all began with a box of Bicciolani biscuits: Tales of a Man from Vercelli on his Travels round the world

Franco Ferraro, entrepreneur in the world of fashion is a passionate photographer. He worked with the photographic team of the Italian magazine Epoca and with the London photographer David Bailey, produced fashion features for Vogue UK and Grazia. He has co-operated with fashion magazines and travel publications in Italy and Japan, and is the author of Sixty Years of Lu Impostu (Novara 2021, second edition Vercelli 2022) and Biking along the River Sesia (Vercelli 2022). From the Rome of the Dolce Vita days, to the beaches of Sydney, from the wide open spaces of Mongolia to the mysteries of the Amazonian Rain Forest, this story tells of the author’s experiences over half a century of business in the world of High Fashion. His long journey starts with a box of Bicciolani biscuits, the pastry speciality of his beloved home town, and features characters and places in five continents. This story that will fascinate, stimulate and surprise its readers. Read more